Mbp Bearings: Spherical Roller Bearings

A spherical bearing is a bearing that permits angular rotation about a central point in two orthogonal directions (usually within a specified angular limit based on the bearing geometry). Typically these bearings support a rotating shaft in the [bore] of the inner ring that must move not only rotationally, but also at an angle.


Spherical bearings can be of a hydrostatic or mechanical construction. A spherical bearing by itself consists of an outer ring and an inner ring and a locking feature that makes the inner ring captive within the outer ring in the axial direction only. The outer surface of the inner ring and the inner surface of the outer ring are spherical and are collectively considered the raceway and they slide against each other, either with a lubricant, a maintenance-free or they incorporate a rolling element such as a race of ball-bearings, allowing lower friction. Spherical bearings are used in countless applications, wherever rotational motion must be allowed to change the alignment of its rotation axis.

About Mbp-Bearings


MBP BEARING is eminent manufacturer of a range of high-quality anti-friction Bearings. Our company maintains high standards of efficiency and assure clients that the offered products are highly dependable. For us, quality has always been an integral part and culture of our organization and stringent efforts are made to ensure that the customers get value for their money.Our Plant is certified to ISO 9001:2008. Moreover, we are backed by the services of experienced and highly skilled technocrats belonging to the field of manufacturing bearings, who use sophisticated modern Machinery & Equipment.

Kidswear brand Poney plans 25 more stores in India

Malaysian kidswear brand Poney is looking at investing Rs 30 crore to expand its India operations, including opening 25 more outlets over the next five years.

Poney, which entered India last month, is targeting a turnover of Rs 100 crore in five years, said Rajat Kapoor, head of Ajanta International Group, with which Poney has a master franchise agreement in the country.

"We're looking at opening three more stores in the NCR (National Capital Region) by the end of this financial year and two more in Mumbai by the end of 2016. We plan on opening at least five stores each year," Kapoor said, adding that the brand is also aiming for 100 shop-in-shop counters and will be adding 10 counters to its name every year.

Apart from cities like Delhi, Mumbai, Bengaluru and Kolkata, Poney plans to set up outlets in tier-II cities like Lucknow, Chandigarh, Ahmedabad, Ludhiana and Pune. According to Kapoor, the brand is in also talks with Indian kid-centric portals to sell its products.

 

In India's children's wear market estimated by consultancy firm Technopak at $8.3 billion in 2013 and expecte to contribute to 22 per cent of the country's apparel market by 2023. Poney will compete with international brands Zara, Tommy Hilfiger and GAP Inc., among others.

The brand, which has presence in 11 countries and is entering the European market, debuted in India with a 900-sq ft store in Delhi. While the brand operates on its own in China and Singapore, it has entered into a franchise agreement for India.

Poney's international business unit head, Muzaffar Syed said, “It is difficult operating internationally. We have to have a good sense of the Indian market, firstly, and then we have to have the whole set up done over here," said Syed.

The domestic kidswear market, which was earlier dominated by the unorganised sector, has begun making way for organised retail brands, thanks to the increased purchasing power of double-income households.

What do online reputation management services do?

To break it down, these are the actions reputation management companies will take to analyze, build, protect and restore your brand's online presence, and the main features you should look for when choosing an ORM service:

Search engine optimization and management: Search engine optimization (SEO) is the process of making your online content rank higher in popular search engines like Google.  Reputation management firms will do this for your content so that Internet users searching for you, your business or topics that relate to your business will find you. Moreover, they will find honest, relevant information about you in the process. If there is negative information about you in your search results, your ORM provider can strategize ways to use truthful, positive content to detract from any negative content by pushing it back farther into the list of search results. This way, people who search for you or your business won't be immediately greeted by negative results.

Content development and management: This goes hand in hand with SEO, because in order to rank well in search engines and to build up a good reputation, you need to have good-quality content. This means making your website and blog organized, unique and well written. It also means creating quality press releases to spread the word about your business the right way. Most reputation management services will help you improve your existing content and create new material so that Internet users will not only find positive results about you or your business right away, they'll also see that the content you share is real, relevant and worth reading. This adds even more credibility to your brand and your reputation.





Social media management: You're likely already on several social media networks, be it for personal use or for your business. While platforms like Twitter, Facebook and Instagram can all help you grow your business or personal brand, it only takes one inappropriate picture or comment to cause a PR nightmare. Most ORM services can help you clean up your social networks to make sure they're appropriate, and ORM services can monitor how your social media profiles affect your reputation, too.




Third-party website monitoring: Even if your website and social media presence are up to speed, outsiders can still easily damage your reputation. This includes former employees and displeased customers. Not only are there a wealth of review websites, like Yelp and Glassdoor, where anyone can sign up and post a review of your business, it is also incredibly easy to create a new website or blog, where people can write whatever they please. For example, if you were to fire an employee, or one of your employees were to leave on bad terms, there's nothing stopping them from writing malicious blog posts or putting false information in reviews about you all over the Web. Reputation management services will monitor the Internet for this kind of content to see what people are saying about you.


All of these steps contribute to a successful reputation management campaign; however, choosing the right ORM provider isn't always easy.

The Definitive Guide to Online Reputation Management

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.

In this guide, I’m going to explain the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.

They Are Talking About You


Just a few years ago, the internet was very different. Companies were not engaging customers but just selling to a passive audience; people could not express their voice in a powerful way, and the overall communication landscape was very “top down.”

The situation has radically changed. Today, websites are no longer static brochures. User-generated content is a must. And regular interactions on social networks are vital to any business success.

No matter the size of your business, they (prospects, customers, clients…anyone and, potentially, everyone) are talking about you. They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more.

If you think you can skip this, or if you think you can make it without taking into account people’s voices, opinions, and reviews, think again.

Point to ponder while starting ORM

1.Hire an online marketing agency

2.Check out their work profile

3.Go for an agency which will give you both ORM and Social Media Optimization (SMO)

4.Select the best tools to check your online reputation. You could do it with the help of the Ahrefs tool, which is the most convenient tool to check your online credibility.

5.The ORM task is not only limited to social networking websites such as Facebook and Twitter. The plan should cover the whole web.

6.Ensure each and every complaint forum websites are fetched as they play a crucial role in your ORM.

7.Take the negative feedback in the good sense. Without losing patience, converse with your critics. Let them know that their feedback is very valuable, and that you will take utmost care to ensure that you don’t disappoint them in the future.

8.Once again, react only after you listen and analyze.

Every good thing has a flip side to it, and Internet is not left behind. It is a good platform to understand what people think about your products and services, and most importantly your brand. People are honest, at the same time they tend to write negative about something that disappoints them. I hope this article helps the readers in gaining knowledge to check whether the services provided to you by your online reputation manager are working fine or not.

The Scenario Of Online Reputation Management In India

Online reputation has managed to grab attention and has created a lot of buzz in the corporate world. Slowly and surely major brands in India are getting inclined towards online reputation management, and are leaving no stone unturned to ensure that their online reputation is not damaged.

Online marketing firms and individuals are being looked for the most by corporate honchos, who are looking to leverage from their company’s good reputation to gain more clients, investors and market share.

Online visibility and reputation are at an all time high since the blasts of social media in the form of Facebook, Twitter, and other industry specific networking sites. Your online prospects have become smart as they google for their desired products or services, read reviews, check complaints and other forum discussions, and the posts on Facebook and Twitter and a host of other websites. This enables them in knowing other people’s experiences, and coming up to a rational decision. It is evident from this fact that others’ advice, perspective, experiences and the word-of-the-mouth publicity plays a significant role in your prospect’s buying decision.

This is where you need the services of someone who is an expert in Online Reputation Management (ORM). It is an online marketing professional’s task to analyze your brand’s performance. It is the internet marketer’s duty to address the issue when something negative is posted about the client’s brand. Larger organizations have been utilising the services of online reputation managers since many years now, ORM heads in India have reported that they are now being approached by individuals from metro cities in India, who want unscruplous information removed from the WWW.

So a host of individuals, including NRI brides-to-be, CEO’s or politicians caught in sexual harassment suits, to those who are wanted in some cases, are seeking ORM services. The ORM has very well made its mark in the political scenario, where leaders of various political parties are looking to enhance or improve their reputation with the WWW generation.

Local SEO to Become Even More Important

This trend is only going stronger over the years. According to Entrepreneur.com, local SEO is likely to gain solid grounds in the coming days. As a marketer, you have to let Google know where you are located and what you are offering so that your chances of showing up on pages, especially in front of the relevant audience, increase. It is must to have your local pages which will include the name of your business, address etc. with Google, Yahoo and Bing.

Since Google came out with its “Pigeon” update, local SEO has gained significant prominence forcing businesses and marketers to focus on a local tangent.  So, ensure of having location specific keywords and personalize content basis your target audiences’ location to stay ahead in the game in 2016. Check out some stats to know the benefits of ranking in local search results.

Local searches lead 50% of mobile visitors to visit stores within a day. 

More than 60% consumers have used local information in ads. 

50% mobile searches are conducted in hopes of finding local results.


Your listing in the local pages can increase consumer engagement with your business and your ranking. For instance, check out this example of three hospitals. The one that has the highest number of reviews ranks the highest.

5 Basic SEO Tips For Beginners

1. Write Catchy Title Posts
Writing a catchy title post will have people using search engines to visit your site since they find it interesting. It is more interesting to people when they see the title something like “Basic SEO Tips for Beginners” rather than having a title of “SEO Tips”. Having also a unique title post can help with SEO.




2. Use Images
Using images in your post and naming them accordingly can help in search engine optimization. Some people would use a search engine to look for images and if you have that image on your website, then people will take a look on your site. Don’t ever use copyrighted images since this is against the law and the owner of the image can take legal actions against you.




3. High Quality Articles
A lot of changes have taken place when it comes to search engine optimization. Search engines now rank your site base on the quality of the contents on your site. Your content should be readable, unique and full of information rather than just a bunch of keywords stuffed type of article.
You can still use your keywords in your articles but make sure to place them in a natural way and don’t overdo it. People tend to turn away once they see a lot of similar words in the article.

4. Use Social Media Sites
The least expensive way of doing SEO is to use Social Media sites. Today social media sites are given a lot of credibility and sharing information has never been this easy. Share every post on your site on Facebook, Twitter, Google + and other social media sites.
Your content can even go viral once people like the information it has. Just keep it in moderation and don’t spam these sites since spamming people with your site’s link would not help.




5. Quality Backlinks
Building a lot of backlinks using low quality sites will not help with SEO. You need to build backlinks using high quality sites. This can be quite hard to do since you need to spend time and money but trust me, it will pay off sooner or later.

5 Ways to Beat Your Competitors at SEO

As anyone who’s ever struggled to achieve and maintain high search results rankings can attest to, search engine optimization (SEO) is a constant race to stay one move ahead of your competitors. To win that race, you need to continually improve your own website and monitor your competitors’ SEO activity.

If you’ve watched rivals usurp your top rankings, you’ll want to consider these five tips:

1. Focus on content creation.

When it comes to digital marketing, the acronym “ABC” doesn’t just stand for “Always Be Closing.” It should also remind webmasters to “Always Be Creating.”

Whether you’re pursuing SEO, pay-per-click or any other digital marketing strategy to attract new visitors to your website, the quality and amount of content matters. Adding fresh content to your site makes it more appealing both to the search engines and their automated indexing programs, as well as the people who read your pages. High-value content can also lead to viral sharing, which increases the number of external backlinks pointing at your website and further improves your SEO.

So content creation is a “win-win-win.” If you’re concerned about competitors usurping your high search rankings, you can’t go wrong by investing time in creating blog posts, articles, downloadable products and other content for your site.





2. Plan your keyword targeting strategies carefully.

As you’re creating this content, you’ll want to pay careful attention to the keywords you’re targeting. Just because you’ve reached the top spot in the Google results for a given keyword doesn’t mean that maintaining this ranking is a valuable use of your time.

What you need to focus on are the search queries that yield the highest total traffic. To determine which keywords are most effective and which ones can be ceded to competitors, look at the traffic data for different search queries using Google Analytics or Google’s Webmaster Tools program. If possible, use advanced tools like Raven Tools (free, with paid plans starting at $99 per month) to determine which keywords are producing the most conversions.





3. Stay abreast of SEO news.

SEO is a field that’s constantly changing. If you’re able to jump on a new technique or growing trend before your competitors, you may be able to cement your lead in the natural search results.

Set aside time each week to monitor SEO news websites such as Search Engine Land or Search Engine Watch. If you see evidence of a major change in SEO best practices, take action right away to prevent your site from falling behind in the search results.

4. Monitor your competitors’ backlink profiles.

While it’s important to monitor your own website’s backlink profiles to prevent negative SEO attacks, you should also keep a close eye on any changes in the links your competitors are building.

Often, the best SEO techniques aren’t widely publicized. Instead, people accidentally stumble upon a winning combination that leads to positive website results. By monitoring your competitors’ backlink profiles using tools like Majestic SEO (free, with paid plans starting at $49.99 per month) or Open Site Explorer (free, with paid plans starting at $99 per month), you can both identify potential linking partners for your site and uncover any new linking strategies your competitors may be using to try to beat you.





5. Monitor your competitors’ on-site SEO activities.

Also monitor competitors’ on-site optimization efforts. If any competitors dramatically change their SEO activities, you could be looking at one of two possible scenarios: They may have discovered a new way to optimize their pages in the search results, or they may be updating their pages in response to a penalty from the search engines.

Is SEO Still Worth the Trouble? In a Word, Yes

Basically, if you have a website, you want to accomplish three things:

1.Help potential customers find your site via search.

2.Make sure your site is easy to navigate once they’ve found it.

3.Make sure it’s obvious what they should do next, whether that’s calling in or adding something to a     shopping cart – and convince them to do it.


These tasks, especially the second two, involve the principles of web design, usability, and conversion rate optimization as much as they do SEO. But to accomplish #1, you’re going to have to think about search engine optimization. Of course, you should have other sources of traffic for your site – PPC/remarketing, social media, email marketing, word of mouth – but if you neglect SEO, you’re leaving a great potential source of brand-new leads untapped.

The trick for small businesses is figuring out what you can accomplish given your limited resources. Also, remember that there may be ways that being small actually helps you! For example, small business are often more agile, and more willing to experiment. So stick with it, cover your basics first, make sure your managers know SEO is important, and investigate new opportunities as you can find the time.

10 Reasons SEO Is Harder for Small Businesses

Here are 10 reasons why smaller businesses struggle to succeed at SEO.

1. You have less money.

This is the #1 reason SEO – and everything else! – is harder for small businesses. It’s an old saw but it’s true: You have to spend money to make money. The reason companies spend money on marketing and advertising is because they deliver ROI, but sometimes there’s a tipping point. For example we’ve seen small businesses that didn’t see ROI from PPC until they raised their daily spend, counter-intuitively. SEO is the same way. If you can devote more money to your search engine optimization efforts, you’ll see better returns. Bigger companies have bigger budgets they can allocate towards hiring more employees, bringing in top-notch consultants, investing in “big content” and great web design, and so on.




2. You have less time.

OK, I lied: This is tied for #1. Time is money, and if you have less money you also have less time. Fewer heads on the marketing team means that everyone is juggling multiple tasks and nobody can focus 100% of their time on SEO. Some businesses are so small they have just one or two people doing EVERYTHING, making SEO exponentially harder. Real SEO takes a lot of time. Creating worthwhile content, optimizing your web pages, promoting your assets and securing links, running A/B tests – none of this is easy. Small businesses end up doing a rush job or neglecting it altogether, resulting in underoptimized sites with poor rankings.





3. Something else always comes first.

When you’re short on resources, SEO-related tasks always seem to get pushed to the bottom of the list. Blogging and other forms of content creation are a prime example – everyone’s got the best of intentions, promises are made (“I’ll get you that blog post by the end of the week!”) but nothing ever really gets written and published. The fact is, if you wait to do SEO until everything else is done, you’ll never do any SEO.  That’s why big companies hire a dedicated SEO – no excuses.





4. It’s harder to keep up with changes.

Again, this is essentially a resource problem. An SEO specialist who lives and breathes search has time (and incentive) to follow industry publications and keep up with the rapidly changing search landscape. They’ll know if Google has released a big algorithm change or other significant update that could affect your rankings and strategy. They’ll hear about new techniques and be better able to judge what’s worth trying and what isn’t. SMB marketers are often too busy trying to keep up with their own industry vertical to spend any time following the twists and turns of SEO. Here at WordStream, we have an advantage because search marketing is what we do – we have to keep up with search. But what if you sell shoes or medical equipment? Your morning reading is going to look very different.





5. Google favors brands.

In SEO we love to whine that Google favors brands, but the truth is, everyone favors brands. All other things being equal, Google ranks big brands higher in the search results because they have user behavior data indicating that people click more often on recognizable brand websites. So if you want to compete on a keyword that bigger brands are also going after, you’ll have to work that much harder to prove your content is relevant and worth the user’s time. For a lot of branded keywords, you’ll never be able to beat the bigger companies.

6. Bigger businesses have been at it longer.

Big businesses weren’t born that way – they started small and grew. So big companies have generally been around longer. If you’ve been operating as a small business, doing well but staying small, for many years, that’s great – you’ll have an advantage. But lots of small businesses haven’t been around that long, and it’s tougher for them to rank because their younger websites haven’t accrued authority and a great link profile yet. This is why it’s harder for new websites to rank on competitive keywords. Aside from the fact that Google likes older domains, big brands have simply been doing SEO longer, so they’ve more things and they know what works and what doesn’t. They can repeat past successes and repurpose their content assets, rather than starting from scratch all the time.





7. Your website is smaller.

If you’re a small business, chances are your site isn’t just newer, it’s smaller too. You have less content and fewer pages overall, which amounts to fewer keywords you can possibly target and fewer opportunities to rank. Really big websites get more traffic in part because the sea of search queries they have the potential to rank for is so much bigger. And big brands have bigger websites because (you guessed it) they have more resources to funnel toward creating content, and because they offer more products and services. Think of Amazon and all the individual pages they have for each and every product they offer!





8. You have fewer tools and less powerful software.

Your itsy-bitsy marketing budget rears its ugly head again. Enterprises can afford to invest in great software. The in-house SEO at a big company has tools at his disposal that automate away some of the time-consuming tasks involved with search marketing. They can afford to buy up for better analytics, better keyword research, better reporting tools, better conversion optimization tools, etc., etc. Small companies are often stuck with free, which makes it harder to gain a competitive advantage. More manual work also takes more time.





9. You have less clout to leverage for link building and media coverage.

Big sites and brands with great reputations tend to get links without even trying. It also helps to have some weight behind your name when you actively reach out for links. If you’re trying to get media coverage in a big publication, it helps enormously if they’ve already heard of you. Barring that, it’s great to be able to say that your business has been mentioned in other notable venues – it’s like the Good Housekeeping seal of approval. But smaller businesses are less likely to have brand recognition on their side.





10. You don’t have a relationship with Google.

Bigger companies tend to have a personal relationship with Google. They may have a dedicated rep. If something goes south (“Holy crap, our rankings fell off a cliff overnight!!”) they can call their contact at Google for help. Small businesses will have a lot more trouble figuring out what to do. It’s a dirty little not-so-secret secret, perhaps – like the fact that it’s much easier to get into an Ivy League school if your family name is on one of the buildings – but big brands spend a lot of money on Google advertising (like $50 million a year). And that means they’ve got connections inside, and Google is invested in keeping them happy.

How To Do Keyword Research For SEO

Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content.

Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition.

Schools of Thought

In my opinion, SEO tends to focus on one of two areas;

Optimizing for traffic, or
Optimizing for conversion
Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion.

It’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor.

Where as if you are in the advertising or publishing business, where your revenues are directly correlated to the number of visitors and pageviews, or in other words the volume of eyeballs, then optimizing for traffic is going to be a better strategy.

Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business:

Does more traffic directly imply more revenue?
Or do you need to make sure you are acquiring more traffic for specific conversion-focused keywords?



The Value of a Keyword


Within these two school’s of thought a keyword’s value is based on either:

The monthly search volume relative to the level of competition, or
The revenue acquisition potential (or conversion rate)
There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool).

It’s not quite as straight-forward as the keyword tool was, and there is a much heavier focus on AdWords, but it still provides data as a starting point for your research.

But it really does drive you focus on AdWords specific data, so be aware that you will need to stay conscious of the toggles between Ad Groups and Keywords, here are some examples:

After entering your seed keyword(s), you will need to switch the default from ‘ad group ideas’ to ‘keyword ideas’
Then after you’ve built your initial list – you need to click ‘Review Estimates,’ at which point you will need to toggle (again) from ‘Ad Group’ to ‘Keyword,’ and then enter a bid before you see any useful data.

Information Architecture with SEO in Mind

My largest successful SEO projects have come due to a variety of factors, but tend to come down to 3 core components of architecture:

It’s Scalable

It’s Crawlable

It’s Tiered

Scalable architecture is an obvious one; you need a system that can grow as large as you want/need it to.

Crawlable is nothing new to anyone in SEO; this simply means that the structure of our pages allowed for all of the most important content to quickly and easily be crawled and indexed by search engine robots. It actually sounds easier than it is… ensuring that the content is rendered (code wise) in the most ideal format for robots to parse takes more consideration than just laying out your div’s to properly render your designs.

To do this properly you need to make sure all of your code is in the right place, and more so, check how each crawler sees your page.

Take every opportunity to DRY out your code as much as possible, remember modern code is designed to cascade for a reason.

Information tiering… is a concept I have long-time preached to anyone who has ever talked with me, at length, about SEO. It means that your URL architecture should be built in a way so authority flows upwards through your directories.

For example, if I wanted to build authority around a core concept, I would focus my domain on that concept. If I then wanted to build relevance around specific locations for that concept, I would structure my URL’s so that all relevant content for that location fed upwards to a location specific directory.

So let’s say I had an SEO consulting firm with locations in several cities across the U.S., I would design an architecture that would allow for location-specific information to feed upwards through my directories.

Designing a Content Strategy

This is the single hardest part of any content-focused website or project.

The key to success on this particular project was taking a page out of Jeff Bezos’ book, and becoming obsessed with our customers.

We not only embarked on an aggressive a/b testing schedule, but we constantly reached out to our users for feedback.

We asked tough questions, ranging from what users’ liked and disliked (colors, fonts, and layouts) but also the specific components of the website they found to be less than ideal or even ‘sub-par.’

We took the responses seriously, making changes as they came in, trying to take something constructive from every piece of feedback, and pushing as many as 10 deployments a week.

It started to work.

Once we saw the needle begin to move on our user engagement metrics; time on site, pages per visit, and direct or branded traffic, we moved onto the next phase of our strategy; analyzing our audience.

How To Grow a New Website to Over 100,000 Organic Visits Per Month

Key Drivers of Traffic Growth


There were a few key elements that led to the widespread and sustained growth of the project, these range from commonsense to technical, but come down to three main focus areas:

Math – we took a mathematical approach to designing an evaluation model that would allow us to gauge opportunities based on their potential returns. Ultimately this led to the creation of what we now call our keyword opportunity evaluation, which is a financial model that measures the approximate output (traffic) based on a finite set of inputs, including elements like average DA, number of links / linking domains, age of site, content footprint, etc.


Analysis – Using our newly built algorithm we got to testing, creating websites to test content patterns and architecture. We were quick to declare defeat within verticals without traction, and paid close attention to where the traffic was growing the most. The algorithm started to take shape and after roughly 3 months was able to identify within an order of magnitude the amount of traffic we could acquire for a given set of costs.



Pumpkin Hacking – This is a term that I came across (thank you Peter Da Vanzo) that seems to describe exactly what we did to continue to grow our traffic by double and even triple digits, month after month. The core concept is simple; focus resources on building what works. What this meant for us was paying attention to the search verticals and content that received the most traffic, most comments, most social shares, and being quick to cut the cord on traffic that didn’t perform.

Building a Keyword Database

This is an obvious no-brainer for all SEO’s, however, unlike most search campaigns – this was a big keyword database, to the tune of 50,000 keywords.

The main idea here was leave no stone un-turned. Since we were of the mind to test everything and let the performance metrics dictate where to allocate resources, we had to get creative with query combinations.

We first went through all of our target search verticals, as dictated by our chosen go-to-market categories, which I think was roughly 19 to start. The next step was to identify the top 100 highest search volume terms within those verticals and scrape the top 100 URL’s that were currently ranking.

From here we began what started out as an exhaustive process of evaluating the opportunities for each keyword, and then aggregating opportunities to discern which categories we needed to focus on to grow traffic.

Essentially we targeted the low-hanging fruit; keywords identified by our model that could generate a minimum level of traffic  in 3 months or less, with a minimum investment in content development.

7 Simple SEO Tricks To Improve Your 2016 SEO

1. Social Content Will Gain Prominence

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs. Already, 76% marketers use Social Media to support and boost SEO, cites an article published at Impactbnd.com. In 2016, marketers will do everything possible to make their Facebook posts or tweets rank higher on the SERPs.

Isn’t that amazing?! We predict that more social media content will be indexed on Google and other popular search engines such as Bing and Yahoo. This will in turn blur the lines between ‘web’ and ‘social media’ in terms of SEO strategies. So, be prepared to find, collect and use your valuable social content for optimizing your page for maximum visibility.  For brand names, social media profiles are amongst the top results in search listings. For instance, if you search “Designhill” on Google, the company’s Facebook page, Twitter profile and the LinkedIn page appear as the top listings. See for yourself!






2. Videos Will Still Rule

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. A report by Marketing Land states that videos make for 62% of all Google searches universally. Moreover, Google has started giving attention to blended results/searches. So, why not grab this opportunity to appear on the first page of search results by including an engaging video in your content? According to Quicksprout.com, videos get 50 times better organic page ranks in Google as against plain, static text results. Also, video searches garner 41% higher click-through rate as compared to plain, static text content, according to Relesoo.com.

Many marketers chose to drive their modern marketing engine with the fuel of Video SEO in 2015. And we predict that more marketers and businesses will embrace the trend of videos in the coming year too. Take a glance at what a blended search result looks like for the search query “777 built in 4 minutes”.

3. Mobile Optimization Will Become Crucial

Is your business website mobile-friendly? Your audience is no longer in one place. People use all sorts of devices such as tablets, smartphones, laptops, phone watches to browse web. Keeping this in mind, plenty of brands went mobile-friendly in 2015. And we anticipate that more brands will take up this trend in the upcoming year. Mobile optimization will become the norm, rather than exception. So, it’s high time you changed the way you conceptualize and create SEO strategies for mobile searches.

Neilpatel.com states that the total number of searches on mobile devices has seen a 43% increase year-over-year. Also, Google’s algorithm update this year ensured that mobile-friendly websites get a search ranking boost on mobile searches. As more and more people use mobile to surf the Internet, Google decided to make it easier to find relevant, mobile-optimized websites. So, it now uses mobile-friendliness as a factor in ranking search results. If you’re still not convinced, here are just 5 stats that will make you go mobile-friendly in 2016.

4 out of 5 consumers use smartphones to shop. (Source: Convinceandconvert.com)
70% of mobile searches lead to online action within an hour. (Source: Socialmediatoday.com)
Over 1.2 billion people access the web from their mobile devices. (Source: Mobify.com)
Global mobile traffic now accounts for 15% of all Internet traffic. (Source: Newtarget.com)
95% smartphone users have searched for local info.





4. Voice Search Function a Must

These days, people who are on the go use voice search simply because it is more convenient and safer, especially when someone is driving or multi-tasking. It is becoming a huge part of mobile usage as it has taken away the pain of typing keywords to run a search query. Almost all mobile devices have a voice search functions. The popularity of voice searches has been spurred by Microsoft, Google, and Apple launching their own versions of advanced voice-responsive assistants – Cortana, Google Now and Siri.

Even ‘Domino’s Pizza’ has a ‘voice-ordering feature. However, make sure that your content is easily searchable through voice searches by using long-tail keywords, which are more likely to be spoken than conventional keywords.  Google Study finds voice search mostly used to ask for directions. For teens, doing a voice search while watching TV (59%) and while with friends (57%) are the highest use cases, according to marketingland.com. Whereas for adults, voice searching is done the most while watching TV (36%), followed by when with friends (24%) and while cooking (23%).






5. Content Aggregation will get Bigger & Better

According to Digitalcurrent.com, Knowledge Graph, wiki, local, maps, social media, news, images and videos make for 85% of Google search results. These stats indicates that now people look for sources that provide all relevant information for a particular subject or topic that at one place.

A blog published at imediaconnection.com explains that content aggregation is a practical way of finding, collating, amassing, consolidating, presenting, sharing, and displaying content around pre-specified set of criteria to appeal target audience. If you too are planning to do so, make sure that you collect and curate content from different, high-authority sources and display it at one place for your users to see to build your authority.

A great example of content curation is using the humble newsletter, Next Draft by Dave Pell, who has amassed over 160,000 subscribers to his daily email which shares the most interesting stories in business, culture, and tech, an article in Jeff Bullas explained. Another example is Inbound.org which was built by Moz and Hubspot to increase their reach even further.






6. The Craze of Mobile Apps Will Grow

According to Tech Crunch, mobile apps account for 52% of all time spent on online digital media. Another report available on the Internet reveals that users spend 89% mobile time using apps. This is the reason for more and more businesses planning to explore the advantage of mobile apps.

As discussed above, use of mobile for web search is on an all-time rise and apps just make the work easier. Just few more years and mobile apps are sure to overpower desktop and mobile websites. An article in searchenginejournal.com states that 85% of people prefer native mobile apps to websites. Feature your brand prominently in the app name and make sure you have proper links to apps for better search rankings Also, you must ensure that app optimization tops your list of SEO optimization. There are several brands that are benefiting from prominent mobile app visibility in Google’s organic search results. Have a look at what happens when you search eBay in Google. The app page URL presents a powerful opportunity to “occupy” the first page of Google SERPs.





7. Local SEO to Become Even More Important

This trend is only going stronger over the years. According to Entrepreneur.com, local SEO is likely to gain solid grounds in the coming days. As a marketer, you have to let Google know where you are located and what you are offering so that your chances of showing up on pages, especially in front of the relevant audience, increase. It is must to have your local pages which will include the name of your business, address etc. with Google, Yahoo and Bing.

Since Google came out with its “Pigeon” update, local SEO has gained significant prominence forcing businesses and marketers to focus on a local tangent.  So, ensure of having location specific keywords and personalize content basis your target audiences’ location to stay ahead in the game in 2016. Check out some stats to know the benefits of ranking in local search results.