The Scenario Of Online Reputation Management In India

Online reputation has managed to grab attention and has created a lot of buzz in the corporate world. Slowly and surely major brands in India are getting inclined towards online reputation management, and are leaving no stone unturned to ensure that their online reputation is not damaged.

Online marketing firms and individuals are being looked for the most by corporate honchos, who are looking to leverage from their company’s good reputation to gain more clients, investors and market share.

Online visibility and reputation are at an all time high since the blasts of social media in the form of Facebook, Twitter, and other industry specific networking sites. Your online prospects have become smart as they google for their desired products or services, read reviews, check complaints and other forum discussions, and the posts on Facebook and Twitter and a host of other websites. This enables them in knowing other people’s experiences, and coming up to a rational decision. It is evident from this fact that others’ advice, perspective, experiences and the word-of-the-mouth publicity plays a significant role in your prospect’s buying decision.

This is where you need the services of someone who is an expert in Online Reputation Management (ORM). It is an online marketing professional’s task to analyze your brand’s performance. It is the internet marketer’s duty to address the issue when something negative is posted about the client’s brand. Larger organizations have been utilising the services of online reputation managers since many years now, ORM heads in India have reported that they are now being approached by individuals from metro cities in India, who want unscruplous information removed from the WWW.

So a host of individuals, including NRI brides-to-be, CEO’s or politicians caught in sexual harassment suits, to those who are wanted in some cases, are seeking ORM services. The ORM has very well made its mark in the political scenario, where leaders of various political parties are looking to enhance or improve their reputation with the WWW generation.