There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.
In this guide, I’m going to explain the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.
They Are Talking About You
Just a few years ago, the internet was very different. Companies were not engaging customers but just selling to a passive audience; people could not express their voice in a powerful way, and the overall communication landscape was very “top down.”
The situation has radically changed. Today, websites are no longer static brochures. User-generated content is a must. And regular interactions on social networks are vital to any business success.
No matter the size of your business, they (prospects, customers, clients…anyone and, potentially, everyone) are talking about you. They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more.
If you think you can skip this, or if you think you can make it without taking into account people’s voices, opinions, and reviews, think again.
In this guide, I’m going to explain the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.
They Are Talking About You
Just a few years ago, the internet was very different. Companies were not engaging customers but just selling to a passive audience; people could not express their voice in a powerful way, and the overall communication landscape was very “top down.”
The situation has radically changed. Today, websites are no longer static brochures. User-generated content is a must. And regular interactions on social networks are vital to any business success.
No matter the size of your business, they (prospects, customers, clients…anyone and, potentially, everyone) are talking about you. They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more.
If you think you can skip this, or if you think you can make it without taking into account people’s voices, opinions, and reviews, think again.
Testimonial Tree is the leading online reputation management company. Our testimonial software makes it easy for you to collect authentic testimonials from your happy customers and automatically share the best stories online to attract new customers. Our solutions for enterprise organizations, small to mid-size businesses and individuals are empowering professionals throughout many industries.
ReplyDeleteTestimonial Tree is the leading online reputation management company. Our testimonial software makes it easy for you to collect authentic testimonials from your happy customers and automatically share the best stories online to attract new customers. Our solutions for enterprise organizations, small to mid-size businesses and individuals are empowering professionals throughout many industries.
ReplyDeleteTestimonial Tree is the leading online reputation management company. Our testimonial software makes it easy for you to collect authentic testimonials from your happy customers and automatically share the best stories online to attract new customers. Our solutions for enterprise organizations, small to mid-size businesses and individuals are empowering professionals throughout many industries.
ReplyDeleteTestimonial Tree is the leading online reputation management company. Our testimonial software makes it easy for you to collect authentic testimonials from your happy customers and automatically share the best stories online to attract new customers. Our solutions for enterprise organizations, small to mid-size businesses and individuals are empowering professionals throughout many industries.
ReplyDeleteTestimonial Tree is the leading online reputation management company. Our testimonial software makes it easy for you to collect authentic testimonials from your happy customers and automatically share the best stories online to attract new customers. Our solutions for enterprise organizations, small to mid-size businesses and individuals are empowering professionals throughout many industries.
ReplyDeleteTestimonial Tree is the leading online reputation management company. Our testimonial software makes it easy for you to collect authentic testimonials from your happy customers and automatically share the best stories online to attract new customers. Our solutions for enterprise organizations, small to mid-size businesses and individuals are empowering professionals throughout many industries.
ReplyDeleteTestimonial Tree is the leading online reputation management company. Our testimonial software makes it easy for you to collect authentic testimonials from your happy customers and automatically share the best stories online to attract new customers. Our solutions for enterprise organizations, small to mid-size businesses and individuals are empowering professionals throughout many industries.
ReplyDeleteTestimonial Tree is the leading online reputation management company. Our testimonial software makes it easy for you to collect authentic testimonials from your happy customers and automatically share the best stories online to attract new customers. Our solutions for enterprise organizations, small to mid-size businesses and individuals are empowering professionals throughout many industries.
ReplyDeleteTestimonial Tree is the leading online reputation management company. Our testimonial software makes it easy for you to collect authentic testimonials from your happy customers and automatically share the best stories online to attract new customers. Our solutions for enterprise organizations, small to mid-size businesses and individuals are empowering professionals throughout many industries.
ReplyDeleteTestimonial Tree is the leading online reputation management company. Our testimonial software makes it easy for you to collect authentic testimonials from your happy customers and automatically share the best stories online to attract new customers. Our solutions for enterprise organizations, small to mid-size businesses and individuals are empowering professionals throughout many industries.
ReplyDeleteTestimonial Tree is the leading online reputation management company. Our testimonial software makes it easy for you to collect authentic testimonials from your happy customers and automatically share the best stories online to attract new customers. Our solutions for enterprise organizations, small to mid-size businesses and individuals are empowering professionals throughout many industries.
ReplyDeleteTestimonial Tree is the leading online reputation management company. Our testimonial software makes it easy for you to collect authentic testimonials from your happy customers and automatically share the best stories online to attract new customers. Our solutions for enterprise organizations, small to mid-size businesses and individuals are empowering professionals throughout many industries.
ReplyDeleteTestimonial Tree is the leading online reputation management company. Our testimonial software makes it easy for you to collect authentic testimonials from your happy customers and automatically share the best stories online to attract new customers. Our solutions for enterprise organizations, small to mid-size businesses and individuals are empowering professionals throughout many industries.
ReplyDeleteTestimonial Tree is the leading online reputation management company. Our testimonial software makes it easy for you to collect authentic testimonials from your happy customers and automatically share the best stories online to attract new customers. Our solutions for enterprise organizations, small to mid-size businesses and individuals are empowering professionals throughout many industries.
ReplyDelete